A portfolio type for featuring items in your portfolio.
Approach My approach to digital storytelling centers on authenticity and disruption. For these campaigns, I directed, filmed, and executed a multi-platform strategy across Facebook, Instagram and TikTok, moving beyond polished aesthetics to capture the pulse of the BNU experience. Annual Thesis Exhibition For the Annual Thesis Exhibition ’22, I directed a campaign using stop-motion short-form …
Approach For Addo AI’s debut at LEAP ’23, the objective was to establish an immediate, high-authority presence that mirrored the company’s status as a leader in Data and AI transformation. My role was to translate this strategic ambition into a tangible brand experience. This involved leading the end-to-end design and deployment of a fully branded …
SOUVENIR DESIGN: TALE OF AN ENCHANTED BEAUTY Inspired by the mystical landscapes of Lake Saif-ul-Mulook in Pakistan, this project reimagines the traditional souvenir as a piece of sculptural jewelry. Using 3D rendering software, I translated the cultural and spiritual essence of the lake into a minimalistic ring. The design features a functional sliding mechanism that …
Design for Social Good This project addresses the emotional hurdles faced by Third Culture Kids (TCKs) in Qatar, specifically children aged three to seven who often struggle to vocalize the complexities of growing up between cultures. Integrating concepts from play therapy, I designed and fabricated a series of interactive objects that translate emotional expression into …
Souvenir Design: Interwoven in Qatar, Celebrating Diversity This project explores Qatar’s social fabric; a vibrant tapestry of global cultures and shared traditions. The design process was deeply iterative, moving through extensive prototyping to refine a final form that honors both heritage and modern craft. The resulting souvenir is a physical manifestation of this ‘interwoven’ spirit. …
Approach I led the comprehensive redesign of the Addo AI website, transitioning the platform from a static information site to a high-conversion, user-centric digital experience. My approach focused on balancing technical authority with intuitive navigation and social proof.
Undergraduate Thesis: The Anatomy of Attachment My design philosophy explores the intersection of psychological narratives and wearable art. For my undergraduate thesis, I developed a collection of sculptural jewelry designed to spark a dialogue around Reactive Attachment Disorder (RAD) in children. By repurposing physical attachments salvaged from toys: objects traditionally associated with comfort and play; …
Saphigo is a Pakistan-based jewelry startup born from a vision to redefine the modern accessory through bold, handcrafted statement pieces. We bridge the gap between traditional craftsmanship and contemporary design, creating wearable art that empowers and resonates. Our journey has been defined by a commitment to high-level collaboration. Saphigo has become a trusted creative partner …
