Approach
My approach to digital storytelling centers on authenticity and disruption. For these campaigns, I directed, filmed, and executed a multi-platform strategy across Facebook, Instagram and TikTok, moving beyond polished aesthetics to capture the pulse of the BNU experience.
Annual Thesis Exhibition
For the Annual Thesis Exhibition ’22, I directed a campaign using stop-motion short-form videos and student voiceovers to bring complex research to life. By blending tactile visuals with raw storytelling, I transformed academic concepts into engaging digital narratives that offer an intimate look at the creative process.
ADMISSIONS CAMPAIGN
I directed and executed high energy Facebook, Instagram and TikTok campaigns that blended the ‘thesis grind’ with a bold celebration of BNU’s diversity. By documenting creative camaraderie alongside students from all walks of life, I challenged South Asian taboos to move beyond aesthetics, positioning the university as an inclusive sanctuary where every identity is celebrated.